Booth Builders for 3D Printing
Exhibition on 3D Printing Technology to be held concurrently with nano tech 2018! Take this opportunity to display your products and technology to the world.
3D Printing at a glance
Quick numbers to help you scope your booth strategy.
What most exhibitors get wrong at 3D Printing
Three patterns we see in post-show debriefs — each one quietly burns 20–40% of a typical booth budget.
- Mistake 01Buying square footage instead of impact
A well-staffed 10x20 with a real demo outperforms a half-empty 20x20 every time.
- Mistake 02Ignoring drayage & show services
Services often add $4–9k on top of a booth quote — more in union cities. Budget line by line.
- Mistake 03No lead qualification flow
Badge scans are noise. Define one qualifying question and an agreed next step before the show.
What to know about 3D Printing
As part of the massive JTB 'Nano Tech' cluster, this show attracts heavy industrial manufacturing and R&D engineers specifically looking for functional prototyping and precision parts rather than desktop hobbyist equipment. Success hinges on tactile quality; Japanese attendees expect to inspect physically flawless print samples that demonstrate tolerances and layer-height limits under bright lighting.
Japanese engineers value technical specs (material property sheets, tensile strength) over high-level marketing; provide detailed, bilingual printed spec sheets.
Avoid generic 'giveaway' culture; instead, focus on high-quality, 3D-printed samples that showcase your machine's resolution or unique material capabilities as permanent desk pieces.
The venue is vast and acoustics are poor; use vertical signage (at least 2.5m) to be visible over the high-walled modular booth systems common at Big Sight.
Prepare a Meishi (business card) tray and follow formal exchange etiquette, as lead scanning is often supplemented by physical card collection for database accuracy.
AI-generated overview · verify specifics with the official organizer
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