- 01. Aluvision
- 02. beMatrix
- 03. Octanorm
- 04. How to choose between them
Modular booth systems get pitched as interchangeable. They're not. Each one has design strengths and trade-offs that shape what your final booth can do. Here's the honest comparison.
Aluvision
Belgian system with strong reputation for premium look — flush graphic edges, integrated lighting frames, hidden hardware. Common at brand-forward shows (CES, IFA, MWC). Higher per-square-foot cost than alternatives but reads as nearly custom.
beMatrix
Belgian system optimized for graphic surface area and reconfigurability. Frame-and-fabric construction makes for fast install and tons of branding real estate. Strong choice when graphic impact and install speed matter more than premium finish.
Octanorm
German legacy system, widely available, lower cost. Good for budget-conscious exhibitors or large floor plans where coverage matters more than premium finish. Visible hardware and standard panel sizes — less 'custom feel' but reliable and proven.
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Get matched with buildersHow to choose between them
Brand-forward, premium positioning → Aluvision. Graphic-heavy, fast install, frequent reconfiguration → beMatrix. Cost-sensitive, simple geometry, large coverage → Octanorm. Most experienced exhibit builders work with at least two systems; ask which fits your specific design.
- Aluvision = premium finish, higher cost
- beMatrix = graphic surface area + reconfigurability
- Octanorm = lower cost, simpler geometry
- Most quality builders work with 2+ systems — ask which fits your design
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