ROI by event
ROI by city
NV — Las Vegas Convention Center (LVCC)
FL — Orange County Convention Center — West Building
IL — McCormick Place — South Building
CA — Anaheim Convention Center
GA — Georgia World Congress Center
TX — Kay Bailey Hutchison Convention Center
NY — Jacob K. Javits Convention Center
Frequently asked questions
What's a 'good' trade show ROI?
B2B exhibitors with strong programs typically see 3–5x ROI on total program cost within 12 months. Consumer/lead-gen heavy shows can hit 8x+; brand-only activations rarely exceed 2x and shouldn't be measured the same way.
Should booth cost be amortized?
Yes — custom booths used across multiple shows should be amortized across their expected reuse cycle (3–5 shows is typical). Counting the full purchase against one show distorts every ROI calculation.
How do I attribute pipeline to a show?
Capture lead source at scan time, tag opportunities in CRM with the show name, and pull closed-won revenue at 6 and 12 months. The 12-month number is the one to publish internally.