- 01. Weeks 6–5: target list and offer
- 02. Weeks 4–3: first-touch outreach
- 03. Weeks 2–1: follow-up and confirmation
- 04. Show week: day-of reminders
Programs that book 30–50% of meetings before they arrive consistently outperform walk-up-only programs by 2–3x. Here's the 6-week sequence that gets you there.
Weeks 6–5: target list and offer
Pull your top 100–300 target accounts attending the show (LinkedIn Sales Nav + show exhibitor list). Define the meeting offer: 20-minute demo, exec roundtable invite, or specific consultation — not 'come visit our booth.'
Weeks 4–3: first-touch outreach
Email + LinkedIn from the rep who'd staff the meeting (not marketing). Subject line names the show, the offer, and a single benefit. Booking link in email + calendar holds for the rep.
Weeks 2–1: follow-up and confirmation
Second touch to non-responders with social proof (named-account customer at the show). Confirmation emails to booked meetings with booth number, time, and rep contact info.
Tell us about your event, budget, and timeline. We'll line up vetted booth builders that fit — usually within 48 hours, no commitment.
Get matched with buildersShow week: day-of reminders
SMS or calendar nudge 2 hours before each meeting. Have a backup rep available — show schedules slip constantly and meetings often shift by 30+ minutes.
- Programs that pre-book 30–50% of meetings outperform walk-up by 2–3x
- Outreach from the rep, not marketing
- Specific offer beats 'visit our booth'
- SMS day-of dramatically reduces no-shows
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