- 01. B2B SaaS / technology
- 02. Medical and healthcare
- 03. Manufacturing and industrial
- 04. Consumer / cannabis / automotive
ROI benchmarks vary 3–10x across industries because deal sizes, sales cycles, and lead behavior differ. Here are honest numbers by vertical.
B2B SaaS / technology
Target: 3–5x on total program cost. Top-quartile programs hit 7–10x. Sales-cycle drag (typically 4–9 months) means most pipeline closes 6–14 months post-show.
Medical and healthcare
Target: 4–6x. Longer cycles (6–18 months) and FDA-regulated buying processes mean revenue attribution must extend to 18 months for fair measurement. HIMSS-class shows can hit 10x+ for established players.
Manufacturing and industrial
Target: 3–5x. Lower volume, higher deal size. Many deals start with a booth conversation and a follow-up plant visit. Track plant-visit-to-close rate as a leading indicator.
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Get matched with buildersConsumer / cannabis / automotive
Consumer brands and cannabis often hit 6–12x at peak-audience shows due to direct retail-buyer presence. Automotive aftermarket (SEMA) varies wildly — top brands hit 8x+, bottom quartile under 2x.
- B2B SaaS: 3–5x target, 7–10x for top quartile
- Medical: 4–6x with attribution extended to 18 months
- Manufacturing: 3–5x — track plant-visit-to-close as leading indicator
- Consumer/cannabis at peak-audience shows: 6–12x is achievable
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