Topic · Trade show strategy
Trade show strategy
Selection, sizing, and positioning frameworks for every show on your calendar.
All resourcesDesign TrendsLogisticsCustom BoothsMarketingEvent GuidesIndustry GuidesVendor SelectionBooth CostsPlanningROICity GuidesChoosing a Booth BuilderBooth Cost & BudgetingBooth ROI & Lead CaptureBooth OperationsEvent PlanningTrade Show TechnologyFirst-Time Exhibitor Guides
6 guides
Event Planning
Exhibiting at International Trade Shows: What U.S. Exhibitors Need to Know
Customs, ATA carnets, local builders, and the practical differences when you exhibit overseas for the first time.
11 minRead
Event Planning
The 12-Month Trade Show Planning Calendar
What to do at month 12, 9, 6, 3, and 1 — a planning calendar that prevents most show-week emergencies.
6 minRead
First-Time Exhibitor Guides
Your First Trade Show as an Exhibitor: A Survival Guide
Everything a first-time exhibitor wishes someone had told them before they signed the booth contract.
7 minRead
Event Planning
How Early Should You Start Planning Your Trade Show Booth?
Realistic planning timelines for trade show booths — what to do at 6 months, 3 months, and 30 days out.
9 minRead
First-Time Exhibitor Guides
5 Mistakes Companies Make When Planning a Trade Show Booth
The five most expensive mistakes we see exhibitors make — and exactly how to avoid each one.
8 minRead
First-Time Exhibitor Guides
Exhibiting at Your First Trade Show: 7 Things to Know Before You Spend Money
A practical, no-fluff guide for first-time trade show exhibitors. Avoid the most common (and most expensive) mistakes.
9 minRead
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