Featured industries
From the blog
Deep-dive articles that expand on the playbooks above.
Medical device exhibitors play a different game. Here's the playbook for HIMSS, RSNA, and AAOS.
SaaS shows are pipeline plays, not awareness plays. Here's how to run one.
Frequently asked questions
How do industry norms affect booth design?
Medical leans private meeting rooms and demo stations; tech leans open theaters and product walls; cannabis leans hospitality and retail-feel; automotive leans vehicle integration and elevated platforms.
Are vendors industry-specialized?
The best ones are. Industry experience shows up in booth-flow choices, regulatory awareness (FDA, GMP cleanliness, cannabis state rules), and pre-built modular kits tuned to typical demo formats.
Where do I start if my vertical isn't listed?
Start with the planning guides and the closest industry below — most strategy transfers, and the free ROI audit will scope vendor short-lists to your specific show.