When this type makes sense
- ✓ 1–3 shows per year
- ✓ First-year exhibitor program
- ✓ Unpredictable show calendar
- ✓ Want to test booth designs before committing custom
When to pick something else
- ✗ 4+ shows annually with consistent specs (custom wins by year 2)
Typical cost range
$5K (10×10) – $135K+ (40×40 premium)
Ranges are starting points. Final costs vary based on design complexity, materials, AV and lighting, hanging signs, custom millwork, storage, refurb between shows, and show-specific services like drayage, rigging, and electrical. Premium builds for flagship shows routinely exceed the high end.
For a number tied to your actual show, scope, and goals, run a free ROI audit — we'll pinpoint waste and connect you with vetted builders for real estimates.
Pros & cons
Pros
- + No storage burden
- + Lowest commitment
- + Lets you test sizes before custom investment
- + Easy year-to-year refresh
Cons
- − Per-show cost adds up
- − Less design distinctiveness
- − Inventory limited to rental partner catalog
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Answers
Frequently asked questions
What's included in a booth rental?
Typically structure, graphics, basic furniture, setup, and breakdown. Drayage, electrical, AV, and show services are almost always separate.
Does the rental builder reuse my graphics next year?
Most can store graphics between shows for ~$200–$600/year. Confirm storage policy in writing.