2 Ruedas
To all fans of the world of motorcycles we want to welcomego to this new fair where you can find everything related to the world that surrounds the 2 Wheels Acquire your new or pre-owned motorcycle, at...
2 Ruedas at a glance
Quick numbers to help you scope your booth strategy.
What to know about 2 Ruedas
2 Ruedas is a highly commercial, consumer-facing show where the primary objective is immediate retail sales and lead generation for local dealerships rather than B2B networking. Held concurrently with the Salon de la Bici, it draws a massive domestic audience of hobbyists specifically timed to coincide with the nearby Valencia MotoGP season finale.
Since the show focuses on direct sales, ensure your booth is equipped to process financing applications and credit card deposits on the spot.
The outdoor track area is the show’s main draw; if your brand isn't participating in the 'Test Ride' zone, your indoor booth traffic will significantly lag during peak daylight hours.
The crowd is informal and enthusiast-driven; booth staff should prioritize technical product knowledge and local regional dialect over corporate formality.
Leverage the proximity to the Ricardo Tormo Circuit by offering promotions linked to MotoGP ticket holders to capture the influx of international bike tourists.
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