A Place in the Sun
A Place in the Sun is held in NEC Birmingham - National Exhibition Centre Birmingham on 18 to 20 September 2026 showing the companies news of United Kingdom and internationals related to sectors Properties
A Place in the Sun at a glance
Quick numbers to help you scope your booth strategy.
What to know about A Place in the Sun
This show attracts a high-intent, consumer-grade audience specifically seeking overseas property investments, primarily in Spain, France, and Portugal. Unlike B2B real estate events, success here depends on having qualified legal and tax experts on-stand to address immediate anxieties regarding post-Brexit residency and wealth management.
The audience is heavily skewed toward retirees and lifestyle buyers; ensure your booth features clear, large-scale maps and transparent price points for specific developments.
Attendees often arrive with specific legal concerns; prioritize having a Spanish or French qualified lawyer on your stand rather than just sales agents to build immediate trust.
The NEC is massive, but this show is localized to specific halls; use a lead capture system that categorizes by budget and "readiness to fly" for follow-up viewing trips.
The show is closely tied to the TV brand; expect high footfall during celebrity seminars, so staff up heavily during 'downtimes' between theatre sessions when traffic spikes.
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