Booth Builders for ABM Week
It is the only event in Latin America that gathers the main players of metals, materials, and mining industries together in one place. Key areas of the industry's production chain will be represented...
ABM Week at a glance
Quick numbers to help you scope your booth strategy.
What most exhibitors get wrong at ABM Week
Three patterns we see in post-show debriefs — each one quietly burns 20–40% of a typical booth budget.
- Mistake 01Buying square footage instead of impact
A well-staffed 10x20 with a real demo outperforms a half-empty 20x20 every time.
- Mistake 02Ignoring drayage & show services
Services often add $4–9k on top of a booth quote — more in union cities. Budget line by line.
- Mistake 03No lead qualification flow
Badge scans are noise. Define one qualifying question and an agreed next step before the show.
What to know about ABM Week
ABM Week is Latin America's largest technical-scientific gathering for the mining, metals, and materials sectors, characterized by a heavy presence of academic researchers alongside industrial decision-makers. Unlike traditional commercial trade shows, booth technicality is paramount as attendees prioritize detailed engineering data and case studies over high-level sales pitches.
The audience includes many postgraduate students and researchers; ensure your technical staff can discuss specialized metallurgy or automation theory to build long-term brand authority.
Booth staff should wear formal business attire (suits/blazers) as the metallurgical and industrial sectors in Brazil maintain a traditional professional standard.
Given Brazil's complex "Custo Brasil" logistics, ensure all imported booth materials or heavy machinery prototypes are cleared through customs at least 4-6 weeks in advance.
Traffic peaks during the coffee breaks between technical sessions; ensure your booth is fully staffed and "activation-ready" specifically during these 30-minute transition windows.
AI-generated overview · verify specifics with the official organizer
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