ABOD
ABOD is held in Belo Horizonte Belo Horizonte on 21 to 23 May 2026 showing the companies news of Brazil and internationals related to sectors Dental care
ABOD at a glance
Quick numbers to help you scope your booth strategy.
What to know about ABOD
ABOD (Congresso Internacional de Odontologia de Minas Gerais) is a regionally dominant clinical congress where purchasing power is concentrated among owner-operators of private practices in Minas Gerais. The show floors are heavily focused on practical demonstrations and 'hands-on' areas, as attendees prioritize direct clinical application over theoretical sales pitches.
The 'Hand-On' tradition is strong here; ensure your booth has a dedicated station for dentists to physically handle instruments or apply materials on models.
While international brands are present, the audience expects technical specifications and negotiation in Portuguese; ensure your lead staff are native speakers or highly fluent in regional dental terminology.
Minas Gerais professionals value long-standing relationships; prioritize inviting existing clients to the booth for coffee to solidify renewals before chasing new cold leads.
Unlike high-glam cosmetic shows, ABOD remains focused on the functional and clinical; your booth design should look like a clean, professional clinical environment rather than a lounge.
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