B2B Marketing Expo
Receiving significant investment to evolve year-on-year, our well-run and well-attended exhibitions range from The Business Show - which attracts over 25,000 businesses - to sector-specific events such...
B2B Marketing Expo at a glance
Quick numbers to help you scope your booth strategy.
What to know about B2B Marketing Expo
This show attracts a high volume of 'middle-market' decision makers and marketing operations leads rather than just high-level CMOs, making it a high-velocity lead generation environment. Unlike creative-led festivals, attendees here are specifically hunting for martech solutions, automation tools, and data-driven ROI improvements to solve immediate stack deficiencies.
Prepare for a high volume of 'walk-ups' requesting 5-minute software walkthroughs; ensure your booth has at least two high-visibility screens positioned to catch aisle traffic.
The crowd is cynical regarding buzzwords like 'AI-powered'; use your booth signage to display specific integrations (e.g., Salesforce, HubSpot) or hard data points.
Many attendees are local London professionals on their lunch break or a half-day pass, so their time is extremely limited—get straight to the lead capture before the pitch.
Leverage the 'theatre' sessions surrounding the floor; if you aren't speaking, time your booth staffing to peak immediately after a relevant session ends nearby.
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