BACO
The British Academic Conference in Otolaryngology (BACO) is ENT UK's historic flagship conference which brings together the core Ear, Nose and Throat specialties, including Otology,...
BACO at a glance
Quick numbers to help you scope your booth strategy.
What to know about BACO
BACO is the flagship academic conference for British ENT surgery, characterized by a highly clinical audience of consultants and senior registrars who prioritize peer-reviewed data and surgical precision over traditional sales pitches. The triennial nature of the event creates a high-stakes environment where procurement decisions for high-value surgical instrumentation and audiology tech are often solidified for the multi-year gap between cycles.
The delegate base consists primarily of NHS consultants and surgical trainees; ensure your booth staff includes clinical leads or technicians who can discuss anatomical application and surgical techniques in depth.
Attendees value tactile interaction; use the SEC’s floor space to set up surgical workstations or simulators where surgeons can physically handle scopes, drills, or implants.
The show features a dense academic program; peak traffic occurs in short, intense bursts between sessions and during the long lunch hour, making high-speed lead retrieval essential.
The SEC is centrally located in Glasgow with excellent rail links, but the venue is prone to high humidity in the summer; choose wardrobe and display materials that withstand a warm, crowded indoor environment.
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