Booth Builders for C!Print
C!Print is held in Eurexpo Lyon Chassieu on 2 to 4 February 2027 showing the companies news of France and internationals related to sectors Printing and graphics
C!Print at a glance
Quick numbers to help you scope your booth strategy.
What most exhibitors get wrong at C!Print
Three patterns we see in post-show debriefs — each one quietly burns 20–40% of a typical booth budget.
- Mistake 01Buying square footage instead of impact
A well-staffed 10x20 with a real demo outperforms a half-empty 20x20 every time.
- Mistake 02Ignoring drayage & show services
Services often add $4–9k on top of a booth quote — more in union cities. Budget line by line.
- Mistake 03No lead qualification flow
Badge scans are noise. Define one qualifying question and an agreed next step before the show.
What to know about C!Print
C!Print Lyon serves as France's primary nexus for visual communication and large-format printing, characterized by a highly technical audience seeking live hardware demonstrations and software integration. Distinct from general design fairs, the show focuses heavily on the industrial application of personalization, textile decoration, and sustainable substrate innovation.
The French market prioritizes physical output; ensure your booth features diverse, high-quality tactile samples that attendees can take away to verify print resolution and substrate durability.
While Lyon is international, the primary floor language is French; having at least one fluent French speaker is mandatory to navigate technical discussions and procurement nuances.
Attendees expect to see machinery in motion. Ensure you have coordinated with Eurexpo for high-voltage power and fume extraction well in advance, as late-stage technical requests are notoriously difficult to accommodate.
The audience is moving toward retail-ready personalization and eco-certified materials. Frame your pitch around end-to-end profitability and environmental compliance rather than just machine specs.
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