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Huntingannual

Booth Builders for Caccia Village

Caccia Village is the hunting, fishing and clay pigeon shooting fair, the largest of its kind in central Italy. With an area of over 15000 square meters covered, the fair brings together over 200 exhibitors...

Location
Bastia Umbra, Italy
Venue
Umbria Fiere (Perugia)
Dates
May 16, 2026 – May 18, 2026

Caccia Village at a glance

Quick numbers to help you scope your booth strategy.

Days until show
10
Show length
3 days
Cadence
annual

What most exhibitors get wrong at Caccia Village

Three patterns we see in post-show debriefs — each one quietly burns 20–40% of a typical booth budget.

  • Mistake 01
    Buying square footage instead of impact

    A well-staffed 10x20 with a real demo outperforms a half-empty 20x20 every time.

  • Mistake 02
    Ignoring drayage & show services

    Services often add $4–9k on top of a booth quote — more in union cities. Budget line by line.

  • Mistake 03
    No lead qualification flow

    Badge scans are noise. Define one qualifying question and an agreed next step before the show.

Get a free ROI audit before Caccia Village

What to know about Caccia Village

Caccia Village is Central Italy's premiere hub for the hunting and shooting sports market, characterized by a highly technical audience of practitioners rather than casual hobbyists. The show’s distinction lies in its specialized outdoor focus and its proximity to major Italian firearms manufacturing hubs, making it a critical venue for direct consumer feedback on gear and ballistics.

Prioritize Tactile Product Interaction

Umbria Fiere attracts outdoor enthusiasts who value hands-on testing; ensure your booth layout accommodates safe handling of equipment and technical demonstrations of optics or mechanisms.

Staff for the Morning Peak

Expect a surge in visitors during the morning hours (9:00 AM – 1:00 PM) as the local demographic prefers early starts and often departs by mid-afternoon for family or hunting commitments.

Localize Your Technical Marketing

The audience is deeply rooted in local hunting traditions; marketing materials should reflect an understanding of specific Italian game types and regional terrain rather than generic global hunting imagery.

Prepare High-Level Technical Collateral

Given the enthusiast nature of the crowd, keep a stock of technical brochures or QR codes linked to detailed ballistic charts and specification sheets, as visitors frequently compare fine technical data on-site.

AI-generated overview · verify specifics with the official organizer

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