Cafe Show Hanoi
Cafe Show Hanoi 2025 – The Leading International F&B Exhibition in Northern Vietnam! Café Show Hanoi 2025 marks the first-ever appearance of the leading international food & beverage exhibition...
Cafe Show Hanoi at a glance
Quick numbers to help you scope your booth strategy.
What to know about Cafe Show Hanoi
Cafe Show Hanoi serves as the primary gateway for international beverage brands to enter the Northern Vietnam market, where there is a distinct preference for high-sugar, tea-based, and ready-to-drink (RTD) innovations. Unlike the saturated Ho Chi Minh City market, exhibitors here face a concentrated audience of local franchise owners and independent cafe entrepreneurs looking for ingredient variety and shelf-stable soft drink alternatives.
Northern Vietnamese consumers favor bold, sweet profiles; ensure your samples emphasize strong flavor concentrations or unique RTD packaging rather than subtle botanical notes.
Many attendees are small-to-medium enterprise (SME) owners focused on immediate inventory or localized distribution; have tiered wholesale pricing and local shipping options ready for discussion.
A significant portion of the visitor base includes baristas and menu developers looking for 'mixology bases' to create signature drinks; demonstrate how your soft drink works as a component, not just a standalone product.
While English is common in business, technical specifications and ingredient labels should be provided in Vietnamese to streamline the vetting process for local regulatory compliance and health standards.
AI-generated overview · verify specifics with the official organizer
Exhibitors comparing Cafe Show Hanoi also look at
Similar shows by industry or city — useful if you're planning a multi-show year.
Browse all trade shows