Cairo ICT
Cairo ICT is the International Telecom, information Technology & Media Trade Fair & Forum and one of the top exhibitions in the region. Cairo ICT provides the latest solutions in the market as...
Cairo ICT at a glance
Quick numbers to help you scope your booth strategy.
What to know about Cairo ICT
Cairo ICT serves as the primary gateway to government-led digital transformation projects across Northern Africa and the Levant, characterized by heavy attendance from high-ranking Egyptian ministry officials and military leadership. The show is highly political and transactional, focusing on massive national infrastructure, fintech, and "New Administrative Capital" smart city integration rather than small-scale retail tech.
Expect 'VIP tours' where high-level delegations move through the aisles rapidly; ensure your booth has a clear, large-scale visual value proposition that can be understood in a 10-second glance.
Given the focus on government contracts and massive scale, bringing high-quality physical printed brochures and localized Arabic/English business cards is essential as digital-only exchange is often seen as too informal for local procurement officials.
Standard business attire is expected, but the sheer volume of military and government attendees means a formal, conservative dress code is mandatory for staff to be taken seriously.
The Egypt International Exhibitions Center (EIEC) is located in New Cairo; traffic from central Cairo can be unpredictable, so arrange dedicated private transport and arrive at least 60 minutes before the floor opens.
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