Booth Builders for DattoCon
The can't-miss event for all MSPs! DattoCon20 is heading back east to the South's shining star, Atlanta, GA! Where better to host DattoCon than in one of the most diverse and vibrant cities in the...
DattoCon at a glance
Quick numbers to help you scope your booth strategy.
What most exhibitors get wrong at DattoCon
Three patterns we see in post-show debriefs — each one quietly burns 20–40% of a typical booth budget.
- Mistake 01Buying square footage instead of impact
A well-staffed 10x20 with a real demo outperforms a half-empty 20x20 every time.
- Mistake 02Ignoring drayage & show services
Services often add $4–9k on top of a booth quote — more in union cities. Budget line by line.
- Mistake 03No lead qualification flow
Badge scans are noise. Define one qualifying question and an agreed next step before the show.
What to know about DattoCon
DattoCon is an intense, technical gathering of Managed Service Providers (MSPs) where visitors prioritize deep product integrations and live functionality over high-level sales pitches. Hosted at a high-end resort, the atmosphere blends heavy networking with a "work hard, play hard" culture, requiring exhibitors to have engineers on-site ready to discuss API documentation and RMM/PSA compatibility.
Don't bring general sales staff; attendees are business owners and techs who will ask detailed questions about security protocols and multi-tenant management.
The Fontainebleau is a sprawling, multi-tower resort with intricate paths; ensure your team arrives early to locate the loading dock and ballroom, as navigation can be time-consuming.
The MSP community is tight-knit; skip the aggressive scanning and focus on high-touch hallway conversations and hospitality-driven evening networking.
While the setting is Miami Beach, the standard dress code is 'MSP Casual'—branded polos and dark jeans are the norm, though some opt for sharper attire for evening parties.
AI-generated overview · verify specifics with the official organizer
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