Booth Builders for DEGRO Kongress
At the annual congress of the German Society for Radiation Oncology (DEGRO), all specialist colleagues from DEGRO have the opportunity to discuss all aspects that are important for the development of radiation...
DEGRO Kongress at a glance
Quick numbers to help you scope your booth strategy.
What most exhibitors get wrong at DEGRO Kongress
Three patterns we see in post-show debriefs — each one quietly burns 20–40% of a typical booth budget.
- Mistake 01Buying square footage instead of impact
A well-staffed 10x20 with a real demo outperforms a half-empty 20x20 every time.
- Mistake 02Ignoring drayage & show services
Services often add $4–9k on top of a booth quote — more in union cities. Budget line by line.
- Mistake 03No lead qualification flow
Badge scans are noise. Define one qualifying question and an agreed next step before the show.
What to know about DEGRO Kongress
DEGRO is a specialized, academic-heavy conference focused on radiation oncology, where the audience consists of clinical radiooncologists, medical physicists, and radiation therapists. Unlike broader medical fairs, the exhibition space is tightly integrated with the scientific program, requiring booth staff to be capable of technical discussions regarding dosimetry, linear accelerators, and oncology software.
Lunch and coffee breaks are strictly synchronized with the lecture schedule; booths will be empty during sessions and slammed the moment a lecture ends.
Expect a high percentage of attendees to be Medical Physicists who prioritize technical specifications, data accuracy, and integration capabilities over marketing visuals.
The Congress Center Leipzig is connected to the Glass Hall; while visually impressive, temperature control can fluctuate, so layering business attire is recommended.
The 'Get-Together' evening typically takes place within the exhibition area; ensure your booth is hospitality-ready and staff remain present for informal networking during this time.
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