F.re.e
f.re.e is the new name for the popular exhibition C-B-R Leisure and Travel. The largest exhibition for recreation and travel in Southern Germany, it provides everything necessary for recreation and travel....
F.re.e at a glance
Quick numbers to help you scope your booth strategy.
What to know about F.re.e
F.re.e is Bavaria's largest travel and leisure exhibition, characterized by a high-volume B2C audience with significant purchasing power from the affluent Munich metropolitan region and surrounding Alpine areas. Unlike professional B2B trade fairs, the focus here is on immediate consumer sales, activity testing areas (like cycling loops and paddling pools), and cross-sector synergy between tourism, caravanning, and health/wellness.
Bavarian visitors are notoriously thorough; ensure your booth staff can provide deep technical specs on equipment or granular itinerary details rather than just high-level marketing pitches.
With over 160,000 visitors, the halls are packed; prioritize 'try-before-you-buy' features or physical demonstrations to stop foot traffic in long aisles.
This is a direct sales fair; have your POS systems, booking interfaces, and German-language contracts ready, as many visitors expect to close deals on the spot.
While the show is in Munich, visitors from Austria, Switzerland, and Italy are common; multilingual brochures (specifically German and Italian) are essential for this cross-border hub.
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