Booth Builders for IAB Conecta
IAB Conecta is held in Expo Santa Fe México Mexico City on 21 to 21 May 2026 showing the companies news of Mexico and internationals related to sectors Advertising, Online marketing, Online marketing
IAB Conecta at a glance
Quick numbers to help you scope your booth strategy.
What most exhibitors get wrong at IAB Conecta
Three patterns we see in post-show debriefs — each one quietly burns 20–40% of a typical booth budget.
- Mistake 01Buying square footage instead of impact
A well-staffed 10x20 with a real demo outperforms a half-empty 20x20 every time.
- Mistake 02Ignoring drayage & show services
Services often add $4–9k on top of a booth quote — more in union cities. Budget line by line.
- Mistake 03No lead qualification flow
Badge scans are noise. Define one qualifying question and an agreed next step before the show.
What to know about IAB Conecta
IAB Conecta is Mexico's premier digital advertising summit, shifting away from traditional expo booths toward curated networking lounges and high-level content integration. Exhibitors should focus on demonstrating regional Latin American market data rather than global generalizations to resonate with the high concentration of CMOs and agency decision-makers present.
Agencies and platforms often host private suites or lounge-style spaces rather than hard-wall booths to facilitate long-form partnership discussions.
The Mexico City crowd values thought leadership; ensure your representatives can discuss the local implications of cookieless targeting and retail media specific to the Mexican consumer.
Networking continues well past the final session, often moving to nearby venues in Polanco or Lomas; secure budget for off-site hosting to close deals.
Most attendees are bilingual, but your signage and core collateral should be in professional Spanish to demonstrate a long-term commitment to the Mexican market.
AI-generated overview · verify specifics with the official organizer