Iaitam Ace
IAITAM ACE 2018 fulfills the needs of the IT Asset Management professional with educational lectures, workshops, product demonstrations and networking opportunities. Moreover, it provides attendees with...
Iaitam Ace at a glance
Quick numbers to help you scope your booth strategy.
What to know about Iaitam Ace
The IAITAM Annual Conference and Exhibition (ACE) is a niche, high-intent event focused exclusively on IT Asset Management (ITAM), where attendees are seeking technical solutions for compliance, disposal, and auditing. Unlike broad IT shows, this is a procurement-heavy environment where decision-makers prioritize tangible ROI, data security features, and integration capabilities for existing enterprise systems.
This is a highly specialized community; skip the broad marketing pitches and staff your booth with ITAM certified professionals or engineers who can handle deep technical questions about software asset management (SAM) and lifecycles.
Since ITAM professionals are focused on tracking and efficiency, provide lead magnets that are useful in their daily work, such as physical audit checklists, licensing cheat sheets, or regulatory compliance timelines.
Be prepared to discuss your environmental, social, and governance (ESG) standards, as ITAD (IT Asset Disposition) and hardware circularity are currently top-of-mind for this specific audience.
The IAITAM community is tight-knit and values informal networking; many critical vendor evaluations happen during the evening social events and breakfast sessions rather than just on the expo floor.
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