Booth Builders for IANA Intermodal Expo
Iana Expo brings the industry together around the dialogue, education and connections that move intermodal forward. It is a platform for products, services and solutions; a classroom for new skills and...
IANA Intermodal Expo at a glance
Quick numbers to help you scope your booth strategy.
What most exhibitors get wrong at IANA Intermodal Expo
Three patterns we see in post-show debriefs — each one quietly burns 20–40% of a typical booth budget.
- Mistake 01Buying square footage instead of impact
A well-staffed 10x20 with a real demo outperforms a half-empty 20x20 every time.
- Mistake 02Ignoring drayage & show services
Services often add $4–9k on top of a booth quote — more in union cities. Budget line by line.
- Mistake 03No lead qualification flow
Badge scans are noise. Define one qualifying question and an agreed next step before the show.
What to know about IANA Intermodal Expo
This is the premier gathering for the North American intermodal supply chain, heavily attended by senior decision-makers from Class I railroads, ocean carriers, and drayage trucking firms. The event is characterized by a high concentration of asset-heavy companies looking for operational technology and equipment that solves port congestion and terminal fluidity issues.
The Long Beach venue is adjacent to the busiest port complex in the US; expect highly technical questions regarding port automation, chassis management, and California-specific emissions regulations (CARB).
While the exhibit floor is active, the most critical business often happens during the high-protein networking breakfasts and evening receptions; staff your booth to allow for frequent rotation into these networking sessions.
The dress code leans toward 'Transportation Professional'—meaning polished business casual or suits—rather than the tech-startup casual common at other logistics events.
Attendees include a large contingent of 3PLs and ocean carriers; ensure your lead-capture process can differentiate between equipment buyers and service-provider partners.
AI-generated overview · verify specifics with the official organizer
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