IAS
IAS 2025, the 13th IAS Conference on HIV Science, will take place in Kigali, Rwanda, and virtually, from 13 to 17 July 2025, with pre-conferences on 13 July. The IAS Conference on HIV Science is the world’s...
IAS at a glance
Quick numbers to help you scope your booth strategy.
What to know about IAS
The International Africa Show (IAS) serves as Rwanda’s primary multi-sector gateway for international manufacturers looking to penetrate the East African Community (EAC). Hosted at the KCC, the show is heavily weighted toward business-to-government (B2G) networking and industrial equipment distribution rather than high-volume consumer sales.
Rwandan trade shows prioritize established credentials; display ISO certifications, partnership logos, or government endorsements prominently on your backwall to build immediate trust.
Agriculture and construction dominate the local inquiry volume; if your product is multi-use, lead with its application in those two specific sectors for maximum engagement.
Decision-makers in Rwanda value punctuality and formal attire; ensure your booth staff are in business suits or formal traditional dress to match the senior government and CEO visitor profile.
Secure a local agent or logistical partner pre-show to handle the 'last-mile' delivery of equipment from the port of Dar es Salaam or Mombasa, as inland transit can be unpredictable.
AI-generated overview · verify specifics with the official organizer