J-Agri
J-AGRI TECH is a specialised show for the latest agriculture technologies and smart farming technologies such as IT/IoT, Drones, agricultural robots, plant factory system, etc.
J-Agri at a glance
Quick numbers to help you scope your booth strategy.
What to know about J-Agri
J-Agri (formerly Agri Week) is Japan's largest agricultural technology exhibition, characterized by a sharp divide between traditional machinery giants and a rapidly expanding "Smart Agri" sector focused on drones and robotics. Unlike Western shows, the focus here is on Japan's unique demographic challenge—an aging agricultural workforce—making labor-saving automation and small-scale versatile equipment more relevant than high-acreage industrial tractors.
The Japanese agricultural industry relies heavily on JA (Japan Agricultural Cooperatives); expect groups of local farmers attending via organized bus tours alongside corporate buyers.
While international interest is growing, the primary audience consists of domestic growers and retailers; high-quality printed brochures in Japanese are mandatory for lead retention.
Space at Makuhari Messe is premium; focus on demonstrating small-footprint robotics or digital sensors rather than bringing massive chassis that aren't suited for Japan's terraced or small-plot farming.
Booth staff should prioritize formal business etiquette (meishi exchange) and be prepared for highly technical questions regarding durability and maintenance local support.
AI-generated overview · verify specifics with the official organizer
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