Japan Build
The launch of JAPAN BUILD at Tokyo Big Sight from December 5 to 7, 2022 will be Asia's largest building and housing trade show. It is anticipated to bring together global experts to exchange expertise...
Japan Build at a glance
Quick numbers to help you scope your booth strategy.
What to know about Japan Build
Japan Build is a highly technical, high-volume event where visitors prioritize seismic resilience, energy efficiency, and labor-saving construction technology. Unlike many global shows, it is divided into distinct zones (Housing tech, Smart City, AI/IoT), meaning booth location relative to specific developer buyer paths is more critical than general hall traffic.
The Japanese construction industry is facing a severe labor shortage; focus your messaging on products that reduce onsite man-hours or require lower skill levels to install.
Exhibitors should have brochures, specifications, and business cards printed in Japanese; English-only booths are often physically bypassed by domestic developers and contractors.
Business interactions are formal; wear dark suits and utilize a proper two-handed business card exchange (Meishi Koukan) as it is the primary method of lead tracking.
Given Japan's strict building codes, be prepared to provide precise technical certifications and material data sheets rather than just marketing brochures.
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