Booth Builders for Labace
LABACE is one of the 4 NBAA’s partnerships trade shows worldwide andthe Latin American largest business aviation event. A consolidated business opportunity thanks to our visitors and our partners:THE...
Labace at a glance
Quick numbers to help you scope your booth strategy.
What most exhibitors get wrong at Labace
Three patterns we see in post-show debriefs — each one quietly burns 20–40% of a typical booth budget.
- Mistake 01Buying square footage instead of impact
A well-staffed 10x20 with a real demo outperforms a half-empty 20x20 every time.
- Mistake 02Ignoring drayage & show services
Services often add $4–9k on top of a booth quote — more in union cities. Budget line by line.
- Mistake 03No lead qualification flow
Badge scans are noise. Define one qualifying question and an agreed next step before the show.
What to know about Labace
Labace is Latin America’s primary business aviation event, held at Congonhas Airport (CGH), where the static display of aircraft is the main draw rather than traditional indoor booths. Success here is determined by proximity to the tarmac and having the infrastructure to host high-net-worth individuals in private, air-conditioned hospitality chalets.
The show takes place on the airport apron; ensure your booth flooring is durable for asphalt and provide ample shade or AC to counter Brazil's intense midday sun.
The audience consists of wealthy owner-operators and corporate flight departments who value relationship-building; stock your chalet with premium Brazilian coffee and high-end catering.
The first two days are heavily focused on business-to-business transactions, while the final day often sees more aviation enthusiasts and families. Plan your staffing levels accordingly.
Traffic around Congonhas Airport is notoriously gridlocked during peak hours; stay in the nearby Moema or Itaim Bibi neighborhoods and allow double the expected travel time.
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