Labace
LABACE is one of the 4 NBAA’s partnerships trade shows worldwide andthe Latin American largest business aviation event. A consolidated business opportunity thanks to our visitors and our partners:THE...
Labace at a glance
Quick numbers to help you scope your booth strategy.
What to know about Labace
Labace is Latin America’s primary business aviation event, held at Congonhas Airport (CGH), where the static display of aircraft is the main draw rather than traditional indoor booths. Success here is determined by proximity to the tarmac and having the infrastructure to host high-net-worth individuals in private, air-conditioned hospitality chalets.
The show takes place on the airport apron; ensure your booth flooring is durable for asphalt and provide ample shade or AC to counter Brazil's intense midday sun.
The audience consists of wealthy owner-operators and corporate flight departments who value relationship-building; stock your chalet with premium Brazilian coffee and high-end catering.
The first two days are heavily focused on business-to-business transactions, while the final day often sees more aviation enthusiasts and families. Plan your staffing levels accordingly.
Traffic around Congonhas Airport is notoriously gridlocked during peak hours; stay in the nearby Moema or Itaim Bibi neighborhoods and allow double the expected travel time.
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