M.O.W.
M.O.W. is held in Messezentrum Bad Salzuflen Bad Salzuflen on 20 to 24 September 2026 showing the companies news of Germany and internationals related to sectors Furniture, Design furniture
M.O.W. at a glance
Quick numbers to help you scope your booth strategy.
What to know about M.O.W.
M.O.W. is Europe’s primary "business-only" hub for volume-oriented furniture, focusing on furniture that sells in mass markets rather than high-end design prototypes. Unlike IMM Cologne, this show is strictly centered on the "Middle of the Market," where exhibitors prioritize technical pricing discussions and immediate volume orders for the upcoming retail season.
The audience consists of professional buyers from retail chains, associations, and online shops who expect technical data sheets and net-net pricing ready for discussion.
Messezentrum Bad Salzuflen is a sprawling complex of connected halls; ensure your booth location is clearly marked in your outreach, as the non-linear layout can make it difficult for buyers to stumble upon you.
While many European shows are shifting toward experiential lifestyle booths, M.O.W. remains product-heavy; maximize your floor space to show the breadth of your collection rather than leaving large open lounges.
Bad Salzuflen is a smaller town with limited hotel capacity; many exhibitors and buyers stay in nearby Bielefeld or Herford, so factor in a 20-30 minute commute and pre-book local taxis.
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