Madrid Auto, Salón del Automóvil de Madrid
Madrid Auto is a prominent automotive trade show held in Madrid, showcasing the latest models, innovations, and trends in the car industry.
Madrid Auto, Salón del Automóvil de Madrid at a glance
Quick numbers to help you scope your booth strategy.
What to know about Madrid Auto, Salón del Automóvil de Madrid
Unlike brand-focused global motor shows, Madrid Auto is a high-volume commercial fair where exhibitors act as direct retail points to clear inventory through on-site financing and special 'trade fair' discounts. The event is characterized by immediate sales cycles, with a heavy emphasis on test drive circuits located immediately outside the IFEMA pavilions to close deals.
Ensure your stand is staffed with dealership sales agents rather than general brand ambassadors, as visitors expect immediate technical specs, trade-in valuations, and financing quotes.
Secure a slot for the official Test Drive area early; the ability for a prospect to drive a vehicle immediately after seeing it on the stand is the primary driver for on-site conversions.
Display the 'Fair Price' vs. 'RRP' prominently on vehicle window stickers; Madrid attendees are deal-hunters specifically looking for discounts exclusive to the five-day event.
Traffic peaks significantly during the late afternoon (after 5:00 PM) and all day Saturday; schedule staff breaks for the early morning to ensure full coverage during the evening surges.
AI-generated overview · verify specifics with the official organizer
Exhibitors comparing Madrid Auto, Salón del Automóvil de Madrid also look at
Similar shows by industry or city — useful if you're planning a multi-show year.