Make Up in Paris
MakeUp in Paris, is a laboratory which combines the makeup artists, technicians and tastemakers quimettent jointly develop products more outstanding and whose talent is staged directly on the spot of the...
Make Up in Paris at a glance
Quick numbers to help you scope your booth strategy.
What to know about Make Up in Paris
Make Up in Paris is a highly curated B2B boutique event focused exclusively on the makeup and skincare supply chain, from formulation and ingredients to packaging and full-service manufacturing. Its location in the Carrousel du Louvre dictates a sophisticated, high-design aesthetic where booth footprints are compact and emphasize artistic presentation over large-scale industrial displays.
The venue is an underground space beneath the Louvre with strict load-in windows and height restrictions; ensure your booth design is modular and your logistics team is experienced with central Paris traffic constraints.
The "IT Products" competition is the show's centerpiece; submitting your newest formulation or packaging innovation early is essential for driving high-quality traffic from brand R&D heads to your stand.
Expect a sophisticated crowd of European product managers and creative directors; professional business attire is standard, and your booth staff should be prepared for technical discussions on sustainability and 'clean beauty' regulations.
Space is premium and aisles are narrow; avoid bulky reception counters and instead use open, high-table layouts that allow for quick ingredient demos or texture testing.
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