Cost ranges
| Option | Low | High | Notes |
|---|---|---|---|
| Modular rental | $28,000+ | $62,000+ | Per-show. |
| Custom build | $70,000+ | $160,000+ | Owned. |
Ranges are starting points. Final costs vary based on design complexity, materials, AV and lighting, hanging signs, custom millwork, storage, refurb between shows, and show-specific services like drayage, rigging, and electrical. Premium builds for flagship shows routinely exceed the high end.
For a number tied to your actual show, scope, and goals, run a free ROI audit — we'll pinpoint waste and connect you with vetted builders for real estimates.
Best use cases
- • Mid-cap brands at major shows
- • Hosted-buyer programs
- • Theater + demo combos
Design considerations
- • Small theater (12–20 seats) becomes viable
- • Tiered meeting zones (open + semi-private)
- • Storage closet 4×6 standard
Pros & cons
Pros
- + Unlocks theater format
- + Meeting density rises ~50% vs 20×20
Cons
- − ~40–50% more cost than 20×20
- − Premium aisle real estate harder to secure
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Answers
Frequently asked questions
Is a 20×30 worth the jump from 20×20?
If your show ROI depends on theater presentations or 8+ daily meetings, yes. Otherwise stay at 20×20 and invest the difference in better AV and staffing.