Cost ranges
| Option | Low | High | Notes |
|---|---|---|---|
| Modular rental | $45,000+ | $95,000+ | Per-show. |
| Custom build | $140,000+ | $300,000+ | Owned. |
| Premium custom | $220,000+ | $450,000+ | Major shows with broadcast-grade AV. |
Ranges are starting points. Final costs vary based on design complexity, materials, AV and lighting, hanging signs, custom millwork, storage, refurb between shows, and show-specific services like drayage, rigging, and electrical. Premium builds for flagship shows routinely exceed the high end.
For a number tied to your actual show, scope, and goals, run a free ROI audit — we'll pinpoint waste and connect you with vetted builders for real estimates.
Best use cases
- • Enterprise brand programs
- • Multi-product launches
- • Major-show flagship exhibits
Design considerations
- • Theater layout drives floor plan — design around it first
- • Tiered meetings: open lounge + 4-person tables + NDA-grade rooms
- • Hanging sign + suspended lighting becomes architectural
- • I&D crew calls multiply — minimize via prefab modular sub-assemblies
Pros & cons
Pros
- + Flagship presence
- + Multiple programs run simultaneously
- + Press-ready
Cons
- − Substantial investment
- − Operations complexity rises sharply
- − Drayage 2–3x a 20×20
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Answers
Frequently asked questions
How much does a 30×30 custom booth cost?
$140K–$300K for standard custom; $220K–$450K for premium major-show grade with broadcast AV and architectural lighting.