Exhibitor guides for people who haven't done this before — and people who have.
Practical writeups on booth costs, vendor selection, ROI, and the things first-time exhibitors learn the expensive way.
Trade Show Budget Planning: Orlando Edition
Orlando (OCCC) is the most cost-friendly major US show city. Here's how to maximize that.
Trade Show Budget Planning: Las Vegas Edition
Vegas budgets surprise first-timers. Here's a realistic breakdown.
10x10 Trade Show Booth Cost Guide (2026)
A clear, line-item breakdown of what a 10x10 booth costs in 2026 — rental, custom, graphics, shipping, I&D, and drayage.
The Trade Show Contracts Nobody Reads (Until It's Too Late)
Cancellation clauses, IP ownership, hidden labor markups, and the booth builder fine print that costs exhibitors thousands every year.
How to Punch Above Your Weight in a 10×10 Booth
You don't need a 30×30 island and a coffee bar to win a show. Here's how scrappy exhibitors out-perform booths that cost 10x more.
Pre-Show Marketing: How to Book Meetings Before You Even Land
The booths with full meeting calendars on day one didn't get lucky — they ran a 6-week pre-show campaign. Here's the exact playbook.
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