Cost ranges
| Option | Low | High | Notes |
|---|---|---|---|
| Custom 40×40 | $220,000+ | $450,000+ | Single major show. |
| Custom 50×50+ | $350,000+ | $800,000+ | Reveals, broadcast-grade. |
Ranges are starting points. Final costs vary based on design complexity, materials, AV and lighting, hanging signs, custom millwork, storage, refurb between shows, and show-specific services like drayage, rigging, and electrical. Premium builds for flagship shows routinely exceed the high end.
For a number tied to your actual show, scope, and goals, run a free ROI audit — we'll pinpoint waste and connect you with vetted builders for real estimates.
Best use cases
- • Vehicle reveals (SEMA, CES auto)
- • Flagship CES/HIMSS/NRF presence
- • Major brand campaigns
Design considerations
- • Rigging and floor-load engineering documentation required
- • Multi-zone programming: reveal + theater + hospitality + meetings
- • PM cadence: weekly design reviews, bi-weekly production reviews
Pros & cons
Pros
- + Category-flagship visibility
- + Press and analyst attention
- + Multi-program flexibility
Cons
- − Capital project budgets
- − 12+ month timelines
- − Specialist-only builder pool
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Answers
Frequently asked questions
When does a 40×40+ booth make sense?
When the show is a category-flagship event and the brand has a major product reveal, partnership announcement, or strategic positioning move that requires press and analyst attention.