3 Days of Design
3 Days of Design is an annual design event in Copenhagen, Denmark, showcasing new concepts and designs in furniture, lighting, and interior design. It transforms the city into a vibrant hub for design enthusiasts, professionals, and the public.
3 Days of Design at a glance
Quick numbers to help you scope your booth strategy.
What to know about 3 Days of Design
3 Days of Design is a decentralized festival rather than a traditional trade show, where exhibitors utilize showrooms, historic warehouses, and galleries across Copenhagen to create immersive brand "universes." The event prioritizes high-concept aesthetic presentations and storytelling over the aggressive lead-gen and modular booths seen at standard convention centers.
Since exhibits are spread across the city, attendees rely on the official app and bike routes; choose a location in heritage districts like Marmorkirken or Refshaleøen to ensure foot traffic hubs.
Scandinavians value understated elegance and sustainability; avoid "salesy" signage and instead focus on tactile material libraries and the designer's narrative.
High-quality catering, specifically local coffee and organic light bites, is a standard expectation and acts as the primary social lubricant for networking in these intimate spaces.
Evenings are dominated by private parties and design talks; plan your most significant networking for these post-6 PM gatherings rather than daytime walk-ins.
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