DDW - Dutch Design Week
Dutch Design Week (DDW) is the platform for quality design. DDW is all about the design of the future and the future of design. DDW opens-up, shares and connects all the different perspectives designers...
DDW - Dutch Design Week at a glance
Quick numbers to help you scope your booth strategy.
What to know about DDW - Dutch Design Week
DDW is a decentralized, city-wide festival rather than a traditional trade show, focusing on experimental prototypes and social design over ready-for-market products. Success depends on showcasing the narrative and material research behind a project to an audience of talent scouts, gallery owners, and municipal stakeholders.
Unlike convention centers, DDW uses industrial shells (Klokgebouw) and temporary hubs where lighting is often poor; bring high-quality, adjustable spot lighting to highlight textures.
The audience is highly academic and inquisitive; ensure the person staffing the booth can explain the deep technical specifications, material circularity, or sociological impact of the work.
With 100+ locations, visitors use the DDW map to filter by 'Area' (Strijp-S, Canal, Downtown); if you are in a remote venue, you must aggressively use Instagram tags to drive physical foot traffic.
Transport between venues is via dedicated DDW cars or bicycles; bulky collateral is a burden. Use QR codes for press kits and digital business cards to accommodate mobile attendees.
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