Dell Technologies World
Dell Technologies World is a premier event showcasing the latest in technology, offering insights into multi-cloud, AI, and edge solutions. It brings together IT professionals and industry leaders to explore Dell's innovations.
Dell Technologies World at a glance
Quick numbers to help you scope your booth strategy.
What to know about Dell Technologies World
DTW is a high-density engineering and partner event where attendees prioritize 'under the hood' technical depth over surface-level marketing. Because Dell’s ecosystem is vast, your booth must explicitly state how your product integrates with specific Dell infrastructure (VxRail, PowerEdge, Apex) to capture the attention of technical decision-makers.
The 'Solutions Expo' floor stays busy during general sessions; ensure your booth is fully staffed with technical engineers, not just sales reps, to handle deep-dive architecture questions.
Business is heavily conducted in the high-end suites of the Venetian and Palazzo; if you are targeting C-Suite attendees, book a hospitality suite early to host private meetings away from the loud show floor.
Attendees here are notoriously focused on hands-on labs and certifications; use interactive demos or 'mini-lab' setups in your booth to mimic the educational environment of the conference.
The show spans the massive Venetian Expo and the Caesars Forum; transport between zones and the main keynote stage can take 15-20 minutes, so factor this transit time into your lead-capture scheduling.
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