Hair Expo Australia
Hair Expo Australia is region's largest professional hairdressing event in the Southern Hemisphere. The show draws together the hairdressing community in the industry’s largest celebration of all things...
Hair Expo Australia at a glance
Quick numbers to help you scope your booth strategy.
What to know about Hair Expo Australia
Hair Expo Australia revolves around a 'Main Stage' culture where high-production live demonstrations take precedence over static displays, attracting a high concentration of salon owners seeking both education and wholesale technology. The show also incorporates the prestigious Australian Hair Fashion Awards, making VIP networking and social presence as critical as booth traffic.
The audience is highly visual and education-oriented; your booth must feature a live demonstration area with professional lighting and audio to stop traffic.
Salon owners often attend specifically to find new professional-only brands for exclusive distribution; have tiered wholesale price lists and 'expo-only' opening order packages ready.
While 'Street Chic' is common, exhibitors should lean towards high-fashion or brand-aligned professional attire to match the industry's trend-focused aesthetic.
The ICC Sydney has strict regulations regarding hair wash basins and drainage; if you are performing chemical treatments or washing hair, you must book plumbing services months in advance.
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