Booth Builders for IAC - International Astronautical Congress
The IAC is the annually event for all space actors to come together. A global, multidisciplinary show that covers all space sectors and topics, it offers everyone the latest space information, developments...
IAC - International Astronautical Congress at a glance
Quick numbers to help you scope your booth strategy.
What most exhibitors get wrong at IAC - International Astronautical Congress
Three patterns we see in post-show debriefs — each one quietly burns 20–40% of a typical booth budget.
- Mistake 01Buying square footage instead of impact
A well-staffed 10x20 with a real demo outperforms a half-empty 20x20 every time.
- Mistake 02Ignoring drayage & show services
Services often add $4–9k on top of a booth quote — more in union cities. Budget line by line.
- Mistake 03No lead qualification flow
Badge scans are noise. Define one qualifying question and an agreed next step before the show.
What to know about IAC - International Astronautical Congress
IAC is a high-level diplomatic and policy forum as much as a technical trade show, characterized by a heavy presence of national space agencies and governmental delegations. Exhibitors must balance technical B2B engineering discussions with VIP protocol maneuvers, as the event serves as the primary global venue for announcing international space treaties and multi-billion dollar agency partnerships.
The ICC Sydney is in the heart of Darling Harbour; traffic is heavy, so use the precinct's integrated freight docks strictly within your allotted window to avoid city-enforced idling fines.
Expect "Technical Sessions" to drain the floor at specific times; schedule your in-booth demos during the mid-morning and mid-afternoon plenary breaks when the 4,000+ delegates flood the exhibition hall.
The audience includes high-ranking military and government officials; ensure your staff is briefed on international protocol and that high-spec brochures are available for 'VIP kits' often requested by embassy attaches.
Australia's biosecurity laws are exceptionally rigid; any wooden booth components, organic giveaway materials, or specialized soil/rock stimulants for rover demos must be pre-cleared by DAFF.
AI-generated overview · verify specifics with the official organizer
Exhibitors comparing IAC - International Astronautical Congress also look at
Similar shows by industry or city — useful if you're planning a multi-show year.