ISTE Live 2026
The International Society for Technology in Education's flagship event, showcasing innovative uses of technology in education.
ISTE Live 2026 at a glance
Quick numbers to help you scope your booth strategy.
What to know about ISTE Live 2026
ISTE is the premier K-12 edtech event where decision-making power is split between district IT directors looking for infrastructure and classroom teachers seeking pedagogical tools. The show floor is distinct for its "hands-on" requirement; booths that function as passive galleries fail while those offering micro-PD (professional development) sessions or sandbox environments thrive.
The attendee base is skeptical of marketing speak and prefers learning from peers. Host 10-minute "teacher-led" demo sessions in your booth to draw crowds better than sales staff can.
ISTE attendees are famous for "swag hunting" to bring items back to their classrooms. Avoid cheap plastic; instead, offer practical classroom tools or high-quality stickers which are the currency of edtech.
ISTE is mobile and highly social. Use X (Twitter) and Instagram with active show hashtags to announce pop-up giveaways or booth sessions, as teachers use these platforms for real-time schedule navigation.
Ensure your booth staff includes former educators or "Product Evangelists." District CIOs will ask deep technical questions, but the classroom influencers need to know exactly how a tool fits into a 45-minute lesson plan.
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