ROI & budget planning
Benchmarks, baselines, and post-show measurement built for marketing leaders.
All resources
How to Punch Above Your Weight in a 10×10 Booth
You don't need a 30×30 island and a coffee bar to win a show. Here's how scrappy exhibitors out-perform booths that cost 10x more.
Pre-Show Marketing: How to Book Meetings Before You Even Land
The booths with full meeting calendars on day one didn't get lucky — they ran a 6-week pre-show campaign. Here's the exact playbook.
Understanding Drayage and Material Handling: The Trade Show Cost Nobody Warns You About
What drayage actually is, how it's calculated, and the practical strategies for cutting your material-handling bill.
Trade Show Booth Cost Breakdown by Size (10×10 to 30×30)
A size-by-size breakdown of real booth costs — rental and custom — plus the line items most quotes quietly leave out.
Hidden Trade Show Costs: The Checklist Most Exhibitors Miss
Drayage, rigging, electrical, internet, lead retrieval, and the other line items that quietly add 30–50% to a booth quote.
Trade Show Booth Rental vs. Purchase: The Real Math
The rent-vs-buy break-even is closer to 3–4 shows than the 2 most builders quote — here's the honest math.
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