MAGIC Vegas
Every February and August, the retail industry convenes in Las Vegas for the United States' most comprehensive fashion marketplace - MAGIC. Here you will find the latest in apparel, footwear, accessories,...
MAGIC Vegas at a glance
Quick numbers to help you scope your booth strategy.
What to know about MAGIC Vegas
MAGIC Las Vegas (Children’s) is a high-volume, order-writing show dominated by small-to-midsize boutiques and regional department store buyers seeking immediate inventory for the upcoming season. Unlike high-end niche fairs, the priority here is price point, speed of delivery, and 'trend-right' styling that appeals to a mass-market suburban demographic.
The childrenswear section is frequently visited by buyers looking for "Mommy and Me" matching sets or cross-category gifts; coordinate your booth display to highlight items that can be merchandise alongside adult women’s apparel.
This is an order-writing environment where buyers look for "Immediate" tags; have your line sheets, wholesale price lists, and delivery windows for currently stocked inventory ready for on-spot digital capture.
The Las Vegas Convention Center is vast and the kids’ segment can feel tucked away; use high-contrast, vertical signage that can be seen over standard pipe-and-drape to draw traffic from the main aisles.
Western US buyers dominate this show, favoring a more casual, approachable aesthetic; avoid overly formal corporate attire in favor of reflecting your brand’s lifestyle image to better connect with boutique owners.
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