Healthcare IT · February or March

HIMSS Global Health Conference & Exhibition Exhibitor Playbook: Strategy, Budgets & Logistics

HIMSS is the largest health IT and digital health trade show. Booths blend demo pods, partner-integration zones, and private clinical-meeting rooms. Priority points govern space selection.

Show at a glance

City
Varies (rotates: Orlando, Las Vegas, Chicago)
Venue
OCCC West Building (most years)
Attendees
40,000+
Exhibitors
1,200+

12-month planning timeline

  1. 14 months out
    January (prior year)

    Use priority points or join waitlist.

  2. 9 months out
    June

    Award builder, design demo + meeting balance.

  3. 6 months out
    September

    Compliance review for HCP-facing claims.

  4. 3 months out
    December

    Production complete.

Booth budget by size

SizeRentalCustom
10×20$13K–$28K+$32K–$62K+
20×20$20K–$40K+$52K–$95K+
20×30+$30K–$60K+$78K–$160K+
40×40+$70K–$135K+$210K–$450K+

Ranges are starting points. Final costs vary based on design complexity, materials, AV and lighting, hanging signs, custom millwork, storage, refurb between shows, and show-specific services like drayage, rigging, and electrical. Premium builds for flagship shows routinely exceed the high end.

For a number tied to your actual show, scope, and goals, run a free ROI audit — we'll pinpoint waste and connect you with vetted builders for real estimates.

Sizing guidance

Demo pods + private meeting rooms + theater presentations require 30×30 minimum. 20×20 supports demos + meeting space, no theater.

Logistics

OCCC West Building. Long internal walks — factor staffing breaks. Bulk product storage requires advance planning.

Choosing an execution partner

Pick builders with HIMSS-specific portfolios — they understand demo-pod density, partner co-marketing zones, and clinical privacy needs.

Plan your show

Related resources

Answers

Frequently asked questions

How do HIMSS priority points work?

Exhibitors earn priority points for prior-year participation, booth size, and sponsorship. Higher-priority exhibitors select space first in each subsequent year's allocation.

Planning HIMSS?

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