Show at a glance
12-month planning timeline
- 9 months outJuly
Lock booth size and demo hardware list.
- 6 months outOctober
Award builder. Begin demo-power planning.
- 3 months outJanuary
Confirm AV/IT show services orders.
- 1 month outMarch
Pre-stage and rehearse demos.
Booth budget by size
| Size | Rental | Custom |
|---|---|---|
| 10×10 | $7K–$16K+ | $20K–$42K+ |
| 10×20 | $12K–$26K+ | $30K–$60K+ |
| 20×20 | $20K–$38K+ | $50K–$90K+ |
| 20×30 | $28K–$58K+ | $75K–$150K+ |
| 30×30+ | $45K–$85K+ | $130K–$260K+ |
Ranges are starting points. Final costs vary based on design complexity, materials, AV and lighting, hanging signs, custom millwork, storage, refurb between shows, and show-specific services like drayage, rigging, and electrical. Premium builds for flagship shows routinely exceed the high end.
For a number tied to your actual show, scope, and goals, run a free ROI audit — we'll pinpoint waste and connect you with vetted builders for real estimates.
Sizing guidance
NAB rewards demo pods. 20×20 supports 2–3 hardware demo stations. 30×30+ enables theater presentations and partner integrations.
Logistics
West Hall is the broadcast hardware concentration. Demo-power requirements are typically under-ordered — always add 20–30% headroom on amperage.
Choosing an execution partner
Pick rental partners with West Hall NAB experience. Ask to see their NAB rental inventory in person — not just a catalog.
Related resources
Frequently asked questions
Should I rent or buy for NAB?
Most NAB exhibitors should rent. Broadcast hardware cycles annually; a rental booth that adapts year-to-year is more cost-effective than a custom asset that ages out.
How much demo power do I need at NAB?
Order at least 20–30% more amperage than your hardware spec sheets suggest. Live demos pull peak loads that exceed nameplate ratings.