Show at a glance
12-month planning timeline
- 6 months outAug/Feb
Apply for space, lock size.
- 3 months outNov/May
Award builder, finalize merchandising plan.
- 1 month outJan/Jul
Pre-stage fixtures and graphics.
Booth budget by size
| Size | Rental | Custom |
|---|---|---|
| 10×10 | $5K–$12K+ | $18K–$35K+ |
| 10×20 | $9K–$20K+ | $25K–$50K+ |
| 20×20 | $15K–$32K+ | $35K–$70K+ |
| 20×30+ | $24K–$50K+ | $60K–$130K+ |
Ranges are starting points. Final costs vary based on design complexity, materials, AV and lighting, hanging signs, custom millwork, storage, refurb between shows, and show-specific services like drayage, rigging, and electrical. Premium builds for flagship shows routinely exceed the high end.
For a number tied to your actual show, scope, and goals, run a free ROI audit — we'll pinpoint waste and connect you with vetted builders for real estimates.
Sizing guidance
10×10–10×20 supports a single-brand merchandising display. 20×20+ enables full showroom setups with private buyer meeting space.
Logistics
Twice-yearly cadence makes Vegas warehouse storage with a local builder structurally cheaper than round-trip freight.
Choosing an execution partner
Pick a builder with a Vegas warehouse storing your fixtures between MAGIC editions. Reset and refresh between shows is cheaper than ship-and-store cycles.
Related resources
Frequently asked questions
Should I use the same booth for both MAGIC editions?
Yes — store with a Vegas-based builder and refresh graphics between shows. Round-trip freight twice a year eats budget that could fund merchandising upgrades.