Show at a glance
12-month planning timeline
- 12 months outNovember (prior year)
Apply for space immediately after prior SEMA closes.
- 9 months outFebruary
Award builder. Confirm vehicle list and floor-load needs.
- 6 months outMay
Finalize design + rigging plan.
- 3 months outAugust
Production complete. Coordinate vehicle transport.
- 1 month outOctober
Pre-stage vehicles and booth in Vegas.
Booth budget by size
| Size | Rental | Custom |
|---|---|---|
| 20×20 | $20K–$42K+ | $55K–$95K+ |
| 20×30 | $30K–$60K+ | $80K–$160K+ |
| 30×30 | $45K–$85K+ | $140K–$280K+ |
| 40×40+ Island | $75K–$140K+ | $220K–$450K+ |
Ranges are starting points. Final costs vary based on design complexity, materials, AV and lighting, hanging signs, custom millwork, storage, refurb between shows, and show-specific services like drayage, rigging, and electrical. Premium builds for flagship shows routinely exceed the high end.
For a number tied to your actual show, scope, and goals, run a free ROI audit — we'll pinpoint waste and connect you with vetted builders for real estimates.
Sizing guidance
SEMA booths typically need 20×30 minimum for a single vehicle plus product display. 30×30 supports two vehicles. 40×40+ unlocks multi-vehicle reveals and demo stages.
Logistics
Confirm LVCC floor-load specifications before designing vehicle stages. Outdoor lots (SEMA Garage area) require separate planning. Vehicle transport timing is a critical path item.
Choosing an execution partner
Vet builders on prior SEMA work with vehicles. Ask for photos of vehicle ramps, turntables, and tie-down systems they've built. Anyone without recent SEMA vehicle-stage portfolio is learning on your dime.
Related resources
Frequently asked questions
How much does a SEMA booth cost?
$55K–$450K depending on size, vehicle count, and rigging complexity. Vehicle staging adds $5K–$25K per vehicle for ramps, turntables, and tie-downs.
When should I apply for SEMA space?
Immediately after the prior SEMA closes. Priority points exhibitors select first; new exhibitors join a waitlist.