Show at a glance
12-month planning timeline
- 12 months outJanuary (prior year)
Apply via priority points.
- 9 months outApril
Award builder with NJ warehouse capability.
- 6 months outJuly
Finalize demo plan.
- 1 month outDecember
Pre-stage in NJ; confirm Javits dock window.
Booth budget by size
| Size | Rental | Custom |
|---|---|---|
| 10×20 | $13K–$28K+ | $32K–$62K+ |
| 20×20 | $20K–$42K+ | $55K–$98K+ |
| 20×30+ | $32K–$62K+ | $80K–$160K+ |
Ranges are starting points. Final costs vary based on design complexity, materials, AV and lighting, hanging signs, custom millwork, storage, refurb between shows, and show-specific services like drayage, rigging, and electrical. Premium builds for flagship shows routinely exceed the high end.
For a number tied to your actual show, scope, and goals, run a free ROI audit — we'll pinpoint waste and connect you with vetted builders for real estimates.
Sizing guidance
20×20 minimum for meaningful POS or AI demos. 30×30+ for theater + partner zones.
Logistics
Javits dock windows are tight. NJ pre-staging is mandatory for cost control.
Choosing an execution partner
Require a NJ warehouse footprint. Without it, Manhattan freight surcharges and dock waits will dominate your invoice.
Related resources
Frequently asked questions
How does NRF compare to CES for tech exhibitors?
NRF is a retail-decision-maker audience; CES is broader. Demo design differs: NRF rewards POS/AI workflow demos, CES rewards consumer-facing experience.