Marketing by event
From the blog
Deep-dive articles that expand on the playbooks above.
Use this 6-week pre-show marketing checklist to pre-book meetings and fill the booth.
Forget swag bowls. Here are 15 tactics that drive QUALIFIED booth traffic.
Attendees give you 3 seconds. Here's how to write booth copy that earns the stop.
Lead capture tools vary wildly. Here's how the major options actually compare.
Frequently asked questions
What's the highest-ROI pre-show tactic?
Named-account meeting booking — emailing target accounts 4–6 weeks out with a specific demo offer and a 20-minute booth-meeting calendar link. Consistently outperforms paid show ads.
How do I drive traffic to my booth?
A clear value prop on the back wall (readable from 30 ft), one anchor demo, scheduled mini-sessions, and presence in the show's mobile app and email blasts. Branded swag alone doesn't qualify leads.
What does a good post-show nurture look like?
Same-week handwritten note or LinkedIn to A-tier leads, week-2 personalized email with demo link, week-4 case study, week-8 meeting ask. Most pipeline closes between weeks 6–14.