Trade Show Marketing — Pre-Show, At-Show, Post-Show

Named-account meeting booking — emailing target accounts 4–6 weeks out with a specific demo offer and a 20-minute booth-meeting calendar link. Consistently outperforms paid show ads.

A clear value prop on the back wall (readable from 30 ft), one anchor demo, scheduled mini-sessions, and presence in the show's mobile app and email blasts. Branded swag alone doesn't qualify leads.

Same-week handwritten note or LinkedIn to A-tier leads, week-2 personalized email with demo link, week-4 case study, week-8 meeting ask. Most pipeline closes between weeks 6–14.